The SUPERGEL adventure

The SUPERGEL 28 adventure started in 2007 when Jean-Pierre Fakhoury decided to buy a refrigerated warehouse in Nogent sur Eure near Chartres. At that time SUPERGEL 28 did not have aprocessing operation or package any meat or fish. Eurélienne had only a handful of employees and generated an annual turnover of ca. € 700,000.

However, by acquiring this organisation Jean-Pierre Fakhoury was investing in the future. He believed that further diversification was both essential and wise, and this was the launch pad forSUPERGEL 28’s development strategy. The company moved from focusing solely on refrigerated storage into the following 3 strategic domains:

- Refrigerated storage

- Meat packaging

- Development of elaborate products

The complementarity of the operations was completed by the conversion of the site. A processingplant and packaging line were created not only to introduce fluidity and total flexibility into the production and storage processes, but also primarily to enable the product to be rigorously traced.

SUPERGEL also gambled on the international market, as 90% of its turnover is generated overseas. With a presence in more than 15 countries in Europe, Asia and Africa, the SUPERGEL brand is now aspearhead for enterprise throughout the world.
The quality and availability of the products have turned SUPERGEL into a coveted brand that meets the need and expectations of a diverse range of consumers.

In 2010, SUPERGEL developed its storage business by acquiring a group of refrigerated warehouses in Ballancourt/Essone (91) in the Paris region. This led to the creation of SUPERGEL 91. SUPERGEL now offers storage services a stone‘s throw away from Paris and the Rungis Market on a completely renovated and functional site.

2010 was also the year of exoticism, as the company from Nogent sur Eure decided to structure its offering of elaborate products and create the SUPERGEL EXOTIC brand. This new brand is focused on the product range aimed at African, Asian and West Indian communities…in Metropolitan France and the overseas territories. Pork, poultry, beef, smoked fish, fish steaks and fish in brine are some of the many examples thatcan be found in our catalogue.

The company now generates a turnover of 30 million Euros, has around 40 employees and isdeveloping its brand on a global level.

Working with SUPERGEL means the guarantee of a high quality product with tailored packaging,and benefiting from impeccable services which offer unparalleled flexibility.

The SUPERGEL adventure has started well…